House of Rohl
House of Rohl is a collection of five luxury brands for kitchen and bath fixtures. Each has its own compelling story. I developed the brand positionings, followed by website, social content, and collections copy. The challenge was to stay true to the character of each brand – ROHL, Riobel, Victoria + Albert, Shaws, and Perrin & Rowe – while fitting under master brand positioning of history, handcraft, and provenance.
